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World Water Day 2017: #RaiseItForward with Absolut Elyx for Water For People
In 2015, Absolut Elyx and Water For People launched a partnership where every bottle of Elyx sold in the U.S. is matched by a donation that provides a week’s supply of water to someone in need (140 Liters).
Every contribution also helps create sustainable water solutions that last for generations to come. Since launch, we have raised over $500,000, which in turn, is helping to provide lasting access to safe water for over 15,000 people.
March 22 is World Water Day, a day when the world turns its attention towards the billions of people who lack access to safe water. Absolut Elyx and Water For People want nothing more than to reduce that number.
To celebrate World Water Day, we invite you to join us to inspire others to do the same as we bring back our #raiseitforward initiative to provide safe, sustainable water solutions for all. Last year we raised over 120,000 liters from our social campaign.
It’s simple, on Wednesday, March 22:
1. Take a picture of yourself raising a glass to help fill the glasses of those in need with the most important drink in the world: water. (check last year pics for inspiration on Instagram #raiseitforward)
2. Use hashtag #raiseitforward and tag @absolutelyx & @waterforpeople
3. Post to Instagram, Facebook, and Twitter
For every post shared using #raiseitforward from the month between World Water Day and Earth Day (April 22), Absolut Elyx will donate a week’s supply of water to someone in need ensuring that your glass will always be half-full.
To learn more information about Water For People check out https://www.waterforpeople.org and specifically about our partnership https://www.waterforpeople.org/elyx
Photo Credit: @thepicurist on Instagram
Haute Living: 30 Sensational Gifts to Buy Now
Elyx Original Copper Pineapple and Gnome Gift Sets from Elyx Boutique were featured in the "Spirits" section of Haute Living's Gift Guide for December 2016.
Harper's Bazaar: The Fashionable Foodie Gift Guide
Our Elyx Mini Pineapples Gift Set was included in Harper's Bazaar Gift Guide in December 2016
USA Today: Bars' coolest drink containers featuring Felix the Elyx Gnome
USA Today included our very own Felix the Gnome of Elyx in their Bar's coolest drink containers selection.
FoodRepublic.com: Why Absolut Elyx Is Launching A Line Of Luxury Design Products
Absolut Elyx CEO Jonas Tahlin discusses the brand's big moves.
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A few weeks ago, I accepted an offer to sit down for lunch with Absolut Elyx CEO and founder Jonas Tahlin, mainly because I enjoy his product, a high-end vodka that sells for about $50 per bottle. Like most people in food media, I’d spent the previous few years circling further and further out of vodka’s orbit. Negronis, Manhattans, G&T’s — none of these go-to cocktails require a certain flavorless, colorless spirit. Why’d I come back? |